PRIVACY POLICY
This privacy policy applies to all personal data collected and used by us when you visit or use our website, place an order, visit our stores, contact us, or engage with us through social media or other means. ‘Personal data’ refers to any information through which we can identify you, as further described below.
WHO WE ARE
We are CHOSEN London (“CHOSEN”, “we”, “us”, or “our”), a fashion brand based in the United Kingdom. CHOSEN London is responsible for the processing of your personal data in accordance with the General Data Protection Regulation (GDPR).
Company details:
CHOSEN London
United Kingdom
Email: team@chosenlondon.store
PERSONAL DATA WE COLLECT
We may collect the following categories of personal data:
Contact details: Name, address, telephone number, email address
Account and technical data: Login details, IP address, browser type, device identifiers, geographic location, pages visited, session duration
Purchase information: Ordered products, order history, delivery address, payment method and status
Communication data: Messages sent to us via email, social media, or customer service
Marketing preferences: Your consent and preferences for receiving updates and promotions
Social media activity: Engagement with our content on social platforms
Cookies and tracking technologies: See our Cookie Policy for more information
PURPOSE AND LEGAL BASIS OF PROCESSING
Purpose | Legal Basis
Fulfilling orders, processing payments, providing support | Contract performance (Art. 6(1)(b) UK GDPR)
Sending marketing communications | Consent (Art. 6(1)(a) UK GDPR)
Website analytics, improving services | Legitimate interest (Art. 6(1)(f) UK GDPR)
Fraud prevention and security monitoring | Legitimate interest (Art. 6(1)(f) UK GDPR)
Compliance with legal and tax obligations | Legal obligation (Art. 6(1)(c) UK GDPR)
Legitimate interests include improving your customer experience, securing our services, and understanding website performance. These interests are carefully balanced against your privacy rights.
MARKETING COMMUNICATIONS
You will receive marketing communications only if you have provided explicit consent. You may unsubscribe at any time using the link in our emails or by contacting us directly.
COOKIES
Our website uses cookies and similar technologies to provide functionality, analyse traffic, and personalise content. Non-essential cookies (e.g. analytics and advertising cookies) are only used with your consent via our cookie banner. You may manage your preferences at any time via your browser settings or our Cookie Settings page. See our full Cookie Policy for details.
HOW WE SHARE YOUR DATA
We do not sell your personal data. We may share it with trusted third parties, including:
Service providers (hosting, analytics, email/SMS delivery, customer service)
Payment and logistics providers (to process orders and deliver products)
Marketing and affiliate partners (only with your consent)
Regulatory authorities where required by law
Platform providers such as Shopify, Klaviyo, Meta, and similar service providers as necessary to operate our business
All third parties are bound by Data Processing Agreements (DPAs) to ensure GDPR-compliant handling of your data.
INTERNATIONAL DATA TRANSFERS
Some of our service providers are located outside the United Kingdom and European Economic Area (EEA), including in the United States. Where this occurs, we ensure your data is protected through Standard Contractual Clauses (SCCs) approved by the European Commission or by using providers certified under recognised data protection frameworks.
DATA SECURITY
We implement appropriate technical and organisational measures to protect your personal data, including:
SSL encryption
Access controls and authentication systems
Regular security reviews and vulnerability monitoring
Secure data storage practices
DATA RETENTION
We retain your personal data only for as long as necessary for the purposes set out above or to comply with legal obligations:
Order and account information: 7 years (tax and accounting requirements)
Marketing consent: Until you withdraw consent or unsubscribe
Customer service interactions: Up to 2 years from last contact
Analytics and cookies: As outlined in our Cookie Policy
YOUR RIGHTS UNDER UK GDPR
You have the following rights regarding your personal data:
Right of access – Request access to your personal data
Right to rectification – Request correction of inaccurate data
Right to erasure – Request deletion of your data
Right to restrict processing – Limit how your data is used
Right to data portability – Receive your data in a usable format
Right to object – Object to processing based on legitimate interest or marketing
Right to withdraw consent – At any time
To exercise your rights, contact us at: team@chosenlondon.store
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
CHANGES TO THIS POLICY
We may update this privacy policy from time to time. Any material changes will be communicated via our website. We encourage you to review this page periodically for updates.
Last updated: 14.5.2026